Five Reasons PE-Backed Businesses Are the Most Fertile Ground for AI

By
Andrew Brooks
Co-Founder & CEO

Five Reasons PE-Backed Businesses Are the Most Fertile Ground for AI

April 1, 2026
Updated
April 2, 2026
0 Min Read

The AI conversation has a blind spot. While the tech world obsesses over VC-funded startups and foundation models, 13.3 million Americans quietly go to work every day at PE-backed companies: logistics firms, healthcare services, industrial distributors, facility managers. They don't attend AI conferences. They don't subscribe to TechCrunch. But they may be sitting on the most underappreciated AI opportunity in the market.

After two decades of building platforms for underserved markets at moments of technology shift, I've come to a conclusion that surprises people: the capital structure of a business, not its technical sophistication, is the single biggest determinant of how successfully it adopts AI. And PE-backed businesses have five structural advantages the AI industry almost completely ignores.

1. The Leapfrog

Most PE-backed companies run vanilla tech stacks. Salesforce, NetSuite, maybe spreadsheets. For decades, that looked like a disadvantage. Not anymore. While enterprises are buried under failed chatbot projects, half-built ML pipelines, and data science teams that have been "almost there" for three years, PE portfolio companies get to start fresh. Think of how countries in Africa skipped landlines entirely and leapfrogged straight to mobile. PE-backed businesses can do the same with AI: skip the failed experiments and go straight to purpose-built solutions that wrap around how the business actually works.

2. Inside-Out, Not Outside-In

The tech industry builds AI from the outside in: start with the technology, then look for problems to solve. PE-backed businesses demand the opposite. Inside-out AI starts with the fifteen-year veteran who knows which process takes three days but should take three hours. It starts with the operator who can tell you which decisions are guesses that should be data-driven. These people, often non-technical, often skeptical of software, often burned by past "digital transformation" projects, are the most important people in any AI deployment. As Reid Hoffman put it, AI lives at the workflow level. The people closest to the work know where the friction actually is.

3. The Moat Test

Here's where VC and PE diverge most dramatically. VC builds moats from scratch: day one means no customers, no data, no workflows. PE acquires moats: day one means 20 years of customer relationships, proprietary operational data, and proven workflows. AI layered into an existing moat doesn't just add value; it compounds it. Every customer touchpoint becomes more informed. Tribal knowledge gets captured before it walks out the door. Two decades of operational data become predictive advantage. For PE firms, the hold period isn't a constraint on AI: it's the moat-deepening window.

4. Fast Sprints, Long Arc

"Move fast" versus "be deliberate" is a false choice. The smartest PE operators do both. Individual AI implementations should be fast: weeks, not months. Small scope, quick proof of value. But the portfolio of transformations across a hold period plays out over years. Consider a typical lower-middle market company: AP automation saves money, demand forecasting adds revenue. Layer in customer intelligence, pricing optimization, and workflow orchestration: no moonshots, just incremental wins. EBITDA expansion compounding over time leads to meaningful enterprise value creation. Sprint the implementations. Architect the arc.

5. AI as Operational IP

This is the one that changes the exit math. The AI you rent: Copilot, ChatGPT, off-the-shelf SaaS features, is table stakes. Your competitors buy the same licenses. The AI you own - purpose-built around your processes, your data, your domain expertise - is a competitive moat that compounds through the hold period. A business with proprietary AI-driven processes, documented and reproducible, is structurally worth more at exit. The next buyer inherits an operation that runs better than any competitor's. That's not a technology investment. That's an enterprise value investment.

The gap between AI hype and AI reality is enormous: MIT found that 95% of businesses that tried generative AI pilots failed. But that gap is exactly where the opportunity lives for PE firms willing to do the hard, unglamorous work of deploying AI into real operations. The funds that figure this out won't just generate returns. They'll define what AI looks like for most of the American economy.

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