Modern marketing teams are under pressure to deliver tailored messaging across countless segments, platforms, and buyer journeys. But managing that level of customization often leads to bloated processes, content sprawl, and inconsistent execution. As expectations for relevance rise, the gap between personalization goals and operational reality continues to widen.
Modern marketing teams are under pressure to deliver tailored messaging across countless segments, platforms, and buyer journeys. But managing that level of customization often leads to bloated processes, content sprawl, and inconsistent execution. As expectations for relevance rise, the gap between personalization goals and operational reality continues to widen.